What Are Nofollow and Dofollow Links?
Today, we’ll explain two crucial technical aspects of SEO that are often confused: Nofollow and Dofollow tags. These two types of link attributes play significant roles in search engine optimization strategies.
Search engine bots crawl your website to understand its structure. These bots operate based on specific algorithms to analyze information on websites. Website owners can direct these bots using various tags to provide instructions about their site. These tags influence how search engines evaluate your site and what information they consider.
Dofollow Links: Dofollow links are typically those created using the HTML a tag without any special attributes. These links signal search engines to “follow” the link and include the linked site in their ranking algorithms. By providing a Dofollow link from one site to another, you indicate that the linked site is reliable and valuable. Search engines consider these links when determining the rankings of sites.
Nofollow Links: Nofollow links are marked with the rel=”nofollow” attribute in the HTML a tag. This attribute instructs search engines not to follow the link or to use the link’s value in ranking algorithms. Nofollow links are often used in comments, forums, or sponsored content, as they are more likely to come from spammy or low-quality sources.
Understanding how to use these two types of links in your SEO strategy can impact your site’s visibility and ranking on search engines. Dofollow links are generally more valuable for SEO as they directly contribute to link equity. However, Nofollow links can also be useful in various situations and help drive traffic to your site.
Knowing the difference between these link types and using them appropriately is key to creating a successful SEO strategy.
What Is a Nofollow Link?
When you link from your website to another site, you pass on your site’s PageRank value. However, if you use a nofollow link, you do not pass on your site’s PageRank value. Nofollow links are created by adding rel=”nofollow” between the <a> tags. This tells Google bots that you do not consider the site to be trustworthy or a valid reference. Essentially, you are instructing Google bots not to follow the link. Even if the backlink you provide is not accepted, it can still contribute to improving your site’s visibility. The term ‘nofollow’ was introduced by Matt Cutts and Jason Shellen in 2005.
What Is a Dofollow Link?
When you create outbound links from your website to other sites, using a dofollow link indicates to Google bots that you endorse and find the linked site trustworthy. By using a dofollow link, you signal to Google that you consider the linked site to be a reliable reference and are willing to pass some of your site’s authority to it. This can impact the search engine performance of both the linked site and your own site. For SEO purposes, you can add the rel=”dofollow” attribute to links to benefit from the linked site’s authority. The term ‘dofollow’ was developed and introduced by Google in 2005.
What Are the Benefits from an SEO Perspective?
In terms of search engine optimization (SEO), there are several benefits:
Nofollow: This attribute is used for sites that do not provide quality content, contain spam, or do not adhere to Google’s guidelines. It ensures that the negative scores assigned to these websites do not affect your site. As a result, your website will not drop to lower ranks in Google search results.
Dofollow: This attribute is used for websites with quality content, which are rising in search results, and are trusted sources. As these websites improve their rankings, your site will also be more likely to rise in search rankings. This will lead to positive outcomes for your SEO efforts, helping your site to achieve higher positions in Google search results.
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