What is a 301 Permanent Redirect?
The 301 permanent redirect code provides a direct transition from one page to another. It is also known as ‘Redirect Permanent’. For example, you can redirect a user coming to the ‘About Us’ page on your website directly to your ‘Contact’ page. This allows you to direct users to the page you want them to see.
The main reasons for using a 301 permanent redirect code on your website might include situations where a page has been deleted, removed, encounters a 404 error, faces stock issues, or the product has been discontinued. While the 301 redirect code is used for permanent redirection, the 302 temporary redirect code is used for temporarily redirecting to another product page.
What is the Difference Between 301 Permanent Redirect and 302 Temporary Redirect?
While the 301 redirect code is used for permanent redirection, the 302 redirect code is used for temporary redirection. For example, if you have activated an SSL certificate on your website but it is still opening without SSL, some users may see the secure website label and feel confident, while others may experience insecurity due to the lack of a security certificate. This situation could cause visitors to leave your site and develop a negative perception of it. Therefore, to ensure that pages opened with HTTP are redirected to HTTPS, we need to use the 301 redirect code.
What Are the SEO Effects of a 301 Permanent Redirect?
You can permanently redirect to a new page without losing the layout of your existing page. In terms of search engine optimization, 301 permanent redirects are one of the most useful and commonly used codes. This means that if your indexed pages will no longer be used over time, you can permanently redirect them to another page.
Areas Where 301 Redirects Are Used
- Redirecting HTTP to HTTPS
f you have activated an SSL certificate, you can redirect your HTTP pages to HTTPS.
- Domain Redirection
If you have moved to a new domain and want the target page to load quickly without issues, performing a 301 redirect will be effective.
- Page Redirection
To avoid encountering 404 errors and to maintain the SEO integrity of a page when its link or connection is changed, a 301 redirect is implemented for pages that are no longer actively used on your website.
- Redirecting Deleted Pages
If you decide to remove a page from your website and delete it entirely, it is more beneficial to permanently redirect it to a similar page instead of encountering a 404 error.
To avoid losing traffic after the redirection, you should:
- Upload all your files (whether SQL, ASP, HTML, etc.) to the hosting server associated with your new domain and ensure they are working properly.
- Create a Google Search Console account.
- Add your website.
- Log in to Google Search Console if you already have an account.
- Implement a 301 redirect in the ‘.htaccess’ file for the old domain address. If you are using cPanel, you can also set up the redirect through the redirect feature.
- Go to the Address Change section in the Google Search Console menu.
- Create a sitemap file for your new domain and submit it to Google Search Console.
- Submit a request to add your site again using the “Add URL” feature.
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