SEO Agency Creodive!

The interests and personal characteristics of users who will research products and information in line with the brand’s sector are determined. The main goal is to increase search volumes by focusing on topics that the target audience searches for the most. By introducing the brand to the target audience and presenting information to the right customers, successful sales results can be achieved.

To detail the target audience analysis, personas are created as if addressing an individual, tailored to the brand’s sector. Details such as age, education level, interests, and skills are added to this persona. Having a quality customer base for a brand is essentially about correctly identifying who the customers might be. The most effective approach is to focus on users who visit the brand’s website for commercial or informational purposes. Brands that can genuinely reach their target audience carve out a unique place in the market compared to their competitors.

You’ve reached your target audience; do you know how to approach them? Without establishing the right approach language, it is unfortunately very difficult to attract the attention of potential customers. Therefore, it is beneficial to also consider communication techniques. While digital marketing strategies have become a focus for every brand, it is essential to engage the target audience with the right content at the right time, without overwhelming them.

By analyzing the sector in which the brand operates, optimizations are performed based on the keywords that have gained the most volume. Both on-site and off-site, link structures are created for the identified keywords to work towards achieving top rankings. There are brands and sectors engaged in a digital competition. To become the most searched in the sector, all brands conduct SEO activities. SEO efforts aim to achieve an authoritative ranking for the brand’s website in the targeted keywords.

You can use keywords effectively by incorporating them into your website content, providing information to potential customers, and linking them in product descriptions and visual content for commercial purposes. If your site has a blog section, regularly publishing articles will increase your chances of ranking for your keywords. Of course, the content should be of high quality and not just written to include keywords. Engaging, visually appealing content enriched with images and videos is one of the main rules for SEO guidelines.

Once rankings for keywords are established, work continues with external SEO techniques. External SEO can also be done through backlinks or purchasing articles from popular forum sites. Backlinks, which can be described as references from one site to another, significantly increase the search volume for keywords.

Considering there is an unlimited network of users in an infinite medium, each brand has hundreds of thousands of competitors that they may not be aware of. Distinguishing them visibly is very difficult. Therefore, keyword research is conducted through online tools. Brands that use the keywords they want to stand out with the most and have the highest search volumes are seen as competitors. Analyzing the techniques used by competitors and addressing the gaps is the most rational approach.

In SEO strategies for a brand, the aim is to turn the competitors’ weaknesses into strengths for our side and leave competitors behind. Providing a higher quality and user-friendly website, creating an experience where potential customers can easily navigate the site, using successful content and visuals, designing a website compliant with Google SEO guidelines, and purchasing backlinks from quality sites are essential details for increasing gains and becoming a market favorite.

In summary, the purpose of competitor analysis is to answer questions such as: Who is doing what? What are their search volumes? What is their position in the keywords? How many backlinks do they have? A brand should know who has walked that path and what steps they have taken before setting out. With this knowledge, creating different steps and paths becomes much more feasible.

There are certain criteria for SEO-friendly web design. These may seem challenging but, when implemented, they can significantly enhance SEO efforts. Briefly, these criteria include: incorporating keywords into the text on the site, which will lay the groundwork for SEO efforts. Google search engines index a website only after it has completed the publishing phase. If an SEO-friendly website has already been designed and published, reactions to the efforts will be quicker. Adjusting the alt attributes for images and video content on the site, and linking keywords, is one of the details that will help you appear in keyword searches on Google Images.

In addition, ‘Responsive Design’ in Google SEO guidelines means designing a website to be compatible with all screen sizes, without any loss of space or information between screens, and maintaining the same functionality. Websites that maintain high resolution and the same appearance across all smart devices, such as tablets, TVs, computers, and phones, contribute to SEO success.

Of course, the site’s loading speed is also a crucial detail, as well as being responsive. Impatient customers may turn to competitor sites if loading takes about 5 seconds. With such a wide range of options, no digital user will wait for a page to load beyond 5 seconds. Therefore, a website needs to load quickly and allow for fast transitions between pages.

For brands, it is possible to track weekly or monthly reports through online tools (such as Semrush, Deepcrawl) to see the status of keywords, whether there has been an increase or decrease in rankings. It can be understood if the keywords experiencing an increase are being handled correctly, and accordingly, backlink efforts can be initiated. Keywords that are declining can be analyzed to determine if competitors have made more progress in certain areas, and alternative strategies should be developed.

Brands that receive corporate agency support for SEO services can quickly access their reports and achieve professional results. Based on the results, the agency is responsible for providing necessary guidance and identifying needs. If brand owners follow the agency’s recommendations, success with declining keywords can be achieved. While an agency can see the increase in search volumes and site visitor numbers, phone traffic or other positive details indicating increased brand recognition should also be communicated by brand owners.