How to Manage Architecture Social Media Management
Architecture social media management has evolved significantly, reflecting changes in industry needs and advancements in digital platforms. While platforms like Facebook provide general engagement across various industries, showcasing online portfolios and projects has a much greater impact in the architecture sector.
Architects and interior designers often work in professions characterized by a demanding pace and substantial effort behind the scenes. This includes processes such as sketch work, pre-model drawings, model creation, and project presentations. These efforts go through multiple stages before a project reaches its completion, with each stage carried out with meticulous professionalism.
Effectively communicating these processes through social media is not just about promoting projects. It is also crucial to demonstrate how these processes evolve, what challenges are encountered, and how these challenges are overcome. This approach helps build trust and engagement with potential clients. Architecture social media management should focus on sharing these efforts in the most straightforward and impactful way. Here are five essential recommendations for architecture social media management:
- Create Content from Pre-Project Sketches
Architecture relies heavily on imagination and a decorative eye. The envisioned project begins on paper or digital documents. While these initial sketches might seem incomplete at first glance, they transform into a completely different structure by the project’s realization. This situation provides a significant before/after content opportunity for architects and interior designers, directly showcasing the effort and time invested to the target audience. It is also an excellent chance to build credibility. Therefore, your architecture social media management strategy should include such content.
- Create a Digital Portfolio
Before completing their architectural education, all portfolios and project experiences are designed. Converting these portfolios to a digital format can be simpler. You can use a landing page design or create a personal website using WordPress or another platform with a theme of your choice. Your digital portfolio can serve as an effective tool in your architecture social media management strategy.
- Write Up-to-Date Blog Posts
In the vast digital content pool, blog posts are among the most enduring types of content. Architects should allocate time to produce blog content while using social media effectively, ensuring that the content is current and valuable. Blog posts offer long-term value within your architecture social media management strategy.
- Social Networks for Architects and Interior Designers
The most suitable social networks for architects and interior designers include Pinterest, Behance, and YouTube. On Pinterest, you can create your own image gallery; Behance allows you to showcase digital documentation of your projects; and YouTube enables you to combine the design phases of your project with its realization, sharing video content. These social networks can be effective components of your architecture social media management strategy.
- Directing Your Target Audience to Sales
To reach a larger audience with your digital content and build your customer base, you need to gather contact information from your target audience. Directing users who follow your social media accounts, like your content, and engage through comments towards making a purchase is crucial. Consider this strategy in your architecture social media management process.
Additional Trends and Recommendations
As architects and interior designers, keeping up with trends and making relevant posts is also important. For example:
Use Instagram Reels to create videos showcasing decorative touches for home and garden items.
Share short, useful content like “What’s the best placement for furniture in home decoration?”
Provide ideas for “Yoga Room Decoration Tips” for users looking to refresh their space during the pandemic.
If you find it challenging to design your posts or don’t have the time, working with a professional graphic design and advertising agency can make your architecture social media management process more efficient and effective.
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