What is the Instagram Shop Feature?
Instagram Shop is an engaging channel that allows e-commerce sites to easily sell their products through Instagram. When a user enters the Instagram Explore section, they can click on the shop tab button to access a personalized shop screen, where they can select products they like from hundreds of e-commerce sites and purchase them within minutes.
How to Set Up Instagram Shop Feature?
Instagram’s highly anticipated ‘Shop’ feature has recently become available in our country. This feature, which provides a significant advantage to businesses, allows adding products to posts and stories, and enables direct sales through their websites. This feature benefits all e-commerce businesses by allowing them to reach target audiences directly through the app and provide more detailed information about their products.
Currently, the Instagram Shop feature is only viewable through the platform’s mobile app and is not yet active on desktop devices. However, given the recent rise in the usage of apps like Trendyol and N11 and the growing habit of online shopping via mobile devices, the lack of desktop access to the Instagram Shop feature does not seem to be a significant issue.
How to Activate Instagram Shop Feature for Businesses?
Firstly, you can create your Shop from the Instagram app or through the Commerce Manager. Additionally, you can customize your shop via the Commerce Manager. However, it’s important to note that the Commerce Manager can only be accessed from a computer. The Commerce Manager offers many options, from managing inventory to creating promotional content for your shop. With the ‘Manage Inventory’ option, you can upload products to your catalog and remove items from it.
‘Create Collections’ allows you to highlight products you want to feature. Through the customization option, you can make various changes in terms of graphic design. You can adjust the size of buttons, text, and links, as well as select the colors and appearance of your collections. In the promotion section of your shop, you can set up ads to promote your shop, similar to Facebook’s ad panel. Additionally, you can use the Commerce Manager to access Instagram’s payment features for your shop.
Creating a Shop in Commerce Manager
Firstly, you need to create a Commerce account in Commerce Manager. Additionally, you can create a Shop through Commerce Manager by using an e-commerce platform. It is possible to set up your Instagram Shop profile by linking your catalog from e-commerce platforms like Feedonomics, Shopify, and BigCommerce.
We have compiled various other topics that might interest you. If you wish to explore them, simply click the links below.
How Do Instagram Algorithms Work?
You can follow us on our social media accounts to check out our content on all digital topics you are curious about.
https://www.instagram.com/creodive/
https://www.youtube.com/channel/UC2_Ec35UlV4Ok_tBWEO5K6A
https://www.facebook.com/creodive/
https://www.linkedin.com/company/creodive/
