What is Social Media Mining?
Today, we’re diving into the topic of ‘Social Media Mining,’ which examines all the traces you leave behind while browsing the internet and navigating your social media platforms. We’ll briefly discuss how all your personal data is considered a treasure trove for brands and institutions.
No matter where you live in the world, the traces you leave about your life are referred to as ‘data.’ What you do, what you like, your consumption preferences, applications, thoughts, and personality traits are all recorded. Data can be discussed under various topics and can be discovered and developed through human lifestyles. Even being recorded in hospital records at birth indicates that you have been traceable since you opened your eyes to life. Your data defines you and allows brands and institutions to make personalized assessments. Brands first process your data, then analyze it, and finally use it for evaluation.
To solidify this concept with an example, let’s say you visited a web design page, and a particular advertisement on that page caught your attention, prompting you to click. At this point, your data starts to be processed. If the advertisement is about ‘shoes,’ it initiates data analysis. However, if the ad specifically features ‘women’s stiletto heels,’ this is recorded as a directive, capturing what you are specifically searching for.
The Real Source of Social Media Mining: Data
The real source of social media mining is data. By analyzing sources, user analyses can be provided. Answers to specific questions can be found by examining users’ followers, liked posts, positive comments, negative comments, etc. The answers to these questions can sometimes be obtained directly from social media platforms themselves or through advertisers as part of their partnerships. As social media platforms have become more integrated into our lives, the amount of data has grown astonishingly, leading to the exploration of different methods to understand new data. Concepts such as hashtags, location sharing, retweets, mentions, and trending topics have emerged.
Is Social Media Mining Dangerous?
Almost all of us think, “What are they going to do with my photos and messages, anyway?” However, there is something we need to understand: no matter what, we have accepted many habits into our lives, such as making online purchases with credit card information and paying bills online.
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