As users, we observe that online video content production is increasingly occupying a larger space in our lives. Major brands are also adopting this trend as part of their marketing strategies. Video content is an extremely powerful tool for effectively conveying messages to users, as well as for storytelling and engagement.
Today, the impact of video content creates unprecedented wide-reaching effects. These contents go beyond merely being a source of entertainment and leisure, integrating with customer-focused marketing strategies and brand culture.
To use video content effectively, it is essential to be well-acquainted with professional platforms and gain expertise in this area. This enables brands to strategically use video content to enhance customer interaction and strengthen brand identity. Leveraging the advantages of video content and creating valuable work in this field requires acquiring the necessary knowledge and skills.
Rising Video Content Consumption with the COVID-19 Pandemic
Research containing marketing content indicated that video popularity was expected to rise in 2020. The COVID-19 pandemic, which shook the entire world, led to a quarantine period that increased the time spent on social media platforms fivefold and had a dramatic impact on user behavior and the types of content being searched. In the context of our current ‘new normal,’ one of the pandemic’s effects that has emerged is the increase in video consumption.
With hopes of transitioning to normalization as the pandemic eventually comes to an end, we might expect that users, who previously spent long periods at home, will reduce their time on YouTube and viewing numbers. However, it can be anticipated that new users who joined and developed habits during this period will continue these habits even in the normalization phase.
The Future of Digital: YouTube Videos
According to our research, the number of monthly active users on YouTube who log in has surpassed 2 billion. What is notable is the high popularity of video content when considering the audience that watches without logging in. The daily viewing time on the platform exceeds 1 billion hours, indicating that billions of video contents are being viewed.
Seventy percent of these views occur on mobile devices. Users can now access information anywhere and at any time. The availability of the YouTube platform in 80 different languages allows access to 95% of global internet content. It enables us to watch the same content simultaneously with users from different cultures, whom we don’t know, have never seen, or don’t even speak their language. This creates a new shared culture through video content. It appeals to sensory experiences, making a more lasting impression on users’ memory while offering more fluid and snackable information.
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