Instagram Desktop: Allows Content Sharing!
The Instagram desktop content sharing feature on was one of the eagerly awaited features, initially for social media managers and later for Instagram users. The feature to share from the desktop has finally become a priority for the Instagram team. With this feature, those who provide social media management services will be able to upload their posts easily without needing third-party applications. This will significantly reduce their workload.
If the Instagram desktop sharing feature is active for you, you will see a plus sign in the upper right corner. However, it’s worth noting that the feature is still in its testing phase and is not yet active for many users. Previously, it was possible to share Instagram posts from a desktop using Facebook Creator Studio for a while. Additionally, tools like Hootsuite also enabled desktop posting to Instagram. However, being able to share directly from Instagram’s own web application will be excellent for all users and service providers.
Instagram Desktop Content Sharing in Testing Phase
Names like Matt Navara and Alessandro Paluzzi, who explore and share features during the testing phase of social networks, have also discovered the desktop sharing feature. Alessandro Paluzzi noted on May 14th that the feature was being tested, while Matt Navara shared screenshots through his tweet.
#Instagram is working on the ability to create posts from the desktop website pic.twitter.com/pATuOHiTGE
Alessandro Paluzzi (@alex193a) May 14, 2021
An Instagram spokesperson commented on the matter:
“We know that many people access Instagram from their computers. To enhance this experience, we are now testing the ability to create a Feed post from desktop browsers.”
During this period, Instagram has gradually started adding features to the desktop version. The company, which brought Stories to the desktop version in 2017, introduced live streaming and messaging features to the desktop during the pandemic.
The Pulse of Digital: Instagram
Instagram, which has added numerous updates to its features and managed to retain its users during the pandemic, is of great importance to brands. It helps keep the pulse of digital trends, enables brands to reach their target audiences easily, and facilitates engagement with customers. Adapting to the new digital era can be a challenging process for brands. Therefore, collaborating with a social media agency and working with a specialized team is the best approach.
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