6 Essential Rules for Instagram Advertising
When Instagram advertising, which is one of the social media management platforms visited by millions of users every day, there are six essential rules to keep in mind. By adhering to these rules, brands conducting advertising campaigns can more easily achieve their targeted sales figures. In this article, we will explore the six essential rules for advertising on Instagram.
Choosing the Right Ad Objective for Instagram Advertising
When advertising on Instagram, selecting the right ad objective is crucial. Before creating your advertising campaign, you should determine which ad objective to use based on the returns you expect from your ads. Here are the ad objectives you should consider when running Instagram ads:
- Brand Awareness
- Reach
- Traffic
- App Installs
- Engagement
- Video Views
- Lead Generation
- Conversions
Choosing the right ad objective will enhance the performance of your ads. Therefore, when setting up an ad campaign, first define the purpose of your campaign and ensure that the ads you create will help you achieve higher revenue.
Creating a Target Audience
Another important aspect of Instagram advertising is defining the correct target audience. Proper audience analysis will increase the performance of your advertising efforts. However, if you analyze your audience incorrectly, the performance of your ads will similarly decrease. During the audience creation phase, you can experiment with targeting options available in Facebook Business Manager. You can work with settings like saved audiences, custom audiences, and lookalike audiences.
Using Captivating Visuals
To ensure that your ads are eye-catching and effective, you need to use the most engaging visuals. Using product images with a plain white background may not yield the expected returns from your ads. Since Instagram is a visually-driven platform, it’s important to prioritize your visual selections. In cases where photos fall short, consider using videos. Engaging videos can increase the interactions and reach of your ads.
Using Correct Image Dimensions
In addition to using eye-catching visuals, it’s crucial to use the correct image dimensions. Adhering to the correct content sizes ensures that your images and videos comply with Instagram’s guidelines. The most commonly used dimension for Instagram visuals is the square format, which has a 1:1 aspect ratio. If you opt for story ads, you can use the vertical format, known as 9:16. For graphic design dimensions, the square format is typically 1080×1080 pixels, while the vertical format used for story ads is 1080×1920 pixels.
Budget Management for Instagram Advertising
Increasing your ad budget will expand the audience your ads reach. However, it’s important to manage your budget carefully, especially if you’re new to advertising. You should conduct several tests to determine the most effective ad objectives and content formats for your needs. When adjusting your budget, set a daily spending limit and choose a specific time frame for your ad campaign. Spread your total budget across this time frame accordingly. After setting your daily ad budget, monitor the campaign’s performance. If the ads are not performing well, you should pause or end the campaign. Failing to do so could result in wasted budget as the ads continue to run.
Visual and Brand Relationship
The relationship between visuals and branding is an important consideration when running Instagram ads. The visuals you use should include elements like logo designs and color schemes that evoke your product or brand in the user’s mind. This helps users quickly recognize your brand among other posts and may increase their desire to make a purchase.
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