Are Your YouTube Ads Not Converting into Sales?
Since the onset of Covid-19, we’ve all started encountering and adopting new terms, such as YouTube ads, unique habits, extraordinary skills, etc. Based on these terms, retailers are primarily planning how to tackle the challenges they will face in the coming times and how to address these challenges effectively. They have been accelerating improvements and introducing innovations to benefit their customer base.
Building Brand Awareness with YouTube Ads
As with every brand in the digital space, our primary goal is to constantly experiment with the innovations offered by the digital environment and meet consumers at the right place and time. Among the key platforms for this strategy, YouTube has emerged prominently.
It is a digital hub where many brands and campaigns are featured, and gaining ‘visibility’ through influencer product promotions has become easier. YouTube Ads allow even a single campaign aimed at sales to serve different target audiences. This makes YouTube a valuable platform for brands looking to both build awareness and drive sales. It is important to view YouTube Ads not just as a means to display videos, but also as a sales channel, starting from sales promotion efforts.
Post-Covid-19 Evolving Consumer Needs
After Covid-19, many individuals began spending most of their time at home and developed a need to spend quality time during this period. As a result, many viewers have been seen watching videos on topics such as cooking recipes, home repairs, crafts, personal care, fitness, and home decoration. Research indicates that, especially in Turkey, 92% of participants have watched at least one live stream in the past 12 months. Viewers have come to view live streams as a “community activity,” and they have adopted the sense of staying connected with others as part of a community through live streaming.
How to Use a YouTube Channel for E-Commerce
Just as you are active on different social media platforms for your business, you should also be active on this video platform. Adding video content for your brand will increase your interactions. With all the video content you create during the Covid-19 pandemic, your chances of reaching your target audience who are spending time online will increase. Examples of video topics relevant to e-commerce businesses include:
- Product and service promotions
- Detailed product reviews
- Announcements and updates
- Online service processes
- Product preparation stages
- Informational videos
- Warehouse and packaging systems
By developing online content for user reviews and evaluations, you can enhance the sense of trust in your brand.
We have compiled various other topics that might interest you. If you wish to explore them, simply click the links below.
Rising in the Digital Space with Video Content
You can follow us on our social media accounts to check out our content on all digital topics you are curious about.
https://www.instagram.com/creodive/
https://www.youtube.com/channel/UC2_Ec35UlV4Ok_tBWEO5K6A
https://www.facebook.com/creodive/
https://www.linkedin.com/company/creodive/
