Hello, today as the Creodive Family, we want to share some sales-boosting tactics based on our knowledge to help you invigorate your newly launched or existing e-commerce website. If you’re ready, let’s dive in.
Firstly, it’s important to note that if you have a newly established e-commerce web site, having a distinct mission and vision compared to your competitors will make an impact. However, users will need some time and convincing reasons to trust you. You must prove that you are genuine and reliable, much like building a personal relationship. “How can I achieve this?” you might be asking. Let’s get into it right away. Since we’re talking about relationships, let’s use that logic.
To make your e-commerce site stand out, you need to differentiate yourself with a unique mission and vision. Building trust with users will take time and persuasive reasons. Just as in personal relationships, you need to demonstrate authenticity and reliability.
E-Commerce Website Campaigns
For instance, just as you might express your appreciation to a friend or partner with small gifts, you should offer campaigns to attract customers to your e-commerce website. You could provide new members with free shipping for the first month, offer discount coupons after a month, or give a 20% discount on purchases over 200 TL. By doing so, you’ll effectively apply the saying “get them used to it” in your marketing strategy.
Benefits of Social Media Usage
Using social media effectively will help attract both your existing customers and potential ones to your e-commerce site. For instance, options like “Share the product you purchased on Facebook and get a 10 TL coupon” will gradually increase your site’s visibility. Additionally, you should create a content plan tailored to your target audience and consistently post updates through your corporate social media account. Remember, establishing a visual presence in people’s memory is crucial for your organization.
E-Commerce Website: SEO Efforts
Search Engine Optimization (SEO) is crucial for the success of your e-commerce website in today’s digital landscape. The primary goal of SEO is to rank higher in search engines to connect with potential customers. People nowadays search for everything they need online and typically choose one of the top three search results. Therefore, it is critical that your e-commerce website is strong and sound in terms of SEO.
Being aware of potential SEO issues on your site will help you stand out in the competitive digital market. In your web design processes, it is also important that your rapidly evolving technology is compatible with up-to-date SEO strategies. By optimizing on-site and off-site SEO factors correctly, you can adapt to search engine algorithms and rank higher in organic searches.
Carefully chosen keywords form the foundation of your SEO strategy. Identifying the search terms your target audience is looking for and using those terms effectively in your content will push you to the top of search results. Remember, an SEO strategy that consists not only of keywords but also of quality and original content will bring you success.
E-commerce Website User Experience (UX)
The user experience (UX) of your e-commerce website refers to the overall experience that customers have when interacting with your site. This experience encompasses everything from how easily users can find your website to how easily they can browse your products and complete a purchase.
- 4.1: Site Speed
Your e-commerce website should load at lightning speed. Otherwise, customers will quickly move on to your competitors who offer a faster experience. As you know, time is precious, and people don’t like to wait.
- 4.2: Buttons
The placement, icons, and colors of the buttons you use on your site should be consistent across all pages. Stick to simple and clear designs to avoid a cluttered and confusing look.
- 4.3: Categories
Considering that customers have certain browsing habits, you should categorize products on your e-commerce site accordingly. For example, how consistent would it look to have “Baby Diapers” under the “Personal Care” category? You should have already felt the inconsistency when you thought about it. You should categorize products in a way that is organized and logically related. This way, customers can easily guess where to find the product they are looking for.
- 4.4: Call to Action (CTA) Buttons
Call to action (CTA) buttons are important buttons that will motivate your customers to take action and encourage them to buy. They try to guide users by targeting their behavior. They are used with phrases that arouse curiosity, such as “Buy Now”, “Get It Before It’s Gone”, “Try It Now”.
- 4.5: Visual Appeal
The product images on your e-commerce site should have high resolution and be appropriate for the sector you operate in. Visual appeal is one of the biggest factors that encourages sales.
- 4.6: Live Support
You should definitely have a live support feature on your e-commerce site. Identifying and listing the frequently asked questions of your customers and answering them will also make their job easier.
In today’s blog post, we have discussed tips to increase the success of your e-commerce website. You can also check out our other blog posts for more information.
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