COVID-19: Impact on the Economy and E-Commerce
The coronavirus (covid-19), which has rapidly spread across the globe and brought daily life to a standstill, continues to impact social, academic, and commercial sectors. Initially emerging in Wuhan, China in 2019, the coronavirus caused the COVID-19 disease, leading to a global pandemic. The initially uncontrolled virus later escalated to affect more than 190 countries.
With the virus reaching pandemic proportions worldwide, many activities have shifted to digital platforms. The impact of the coronavirus on education and communication has been significant, and the rise of e-commerce due to these circumstances cannot be ignored. Some countries imposed curfews to control the pandemic, while in countries without such restrictions, citizens have avoided going out unless absolutely necessary to protect their health. Additionally, many stores, restaurants, and businesses were temporarily closed due to imposed restrictions. As a result, people began using e-commerce sites to meet their essential needs.
COVID-19 and E-Commerce
With the COVID-19 pandemic, the e-commerce sector has rapidly risen worldwide, and this trend has also been observed in Turkey. Initially, restrictions were placed on various establishments, including gyms, hairdressers, cafes, entertainment venues, and bakeries during this period.
Despite the negative impact of digital applications on businesses, it is evident that e-commerce businesses have experienced increased activity.
During this period, many people staying at home began to shop online for various needs, including groceries, clothing, furniture, and cosmetics, to protect themselves and their families from the coronavirus threat. E-commerce sites selling health products such as masks and disinfectants saw a significant surge in demand due to COVID-19. The rise in e-commerce driven by the coronavirus also positively impacted the delivery sector.
- Quick shopping
- Contactless payment options
- Practical and easy to use
- Access to a wide range of products
- Benefit from promotions and discounts
- Shop without leaving home
Due to these features, the number of people visiting and shopping on e-commerce sites inevitably increased during the COVID-19 period.
We have compiled various other topics that might interest you. If you wish to explore them, simply click the links below.
How Will the Coronavirus Vaccine Affect the Digital World?
Brand Management During the Pandemic
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